West Elm has got some serious sleuthing web design functions. Yesterday, I was reading through one of their promo emails (Rugs! As low as $99!) and thinking about how nice it would be to have some cozy between my toes as I sit at my desk. It’s getting colder, after all. I was suckered into going into a place I knew I would regret… because every time I go to their site I just end up finding something I want but, alas, cannot afford.
I found a rug. It has birdies on it. It’s green. It’s $299.
Today I check my email again and find another West Elm email, this one displaying the very rug that I spent so much time viewing yesterday.
It’s like.. their site is a really charming, needling salesperson that can see the desire in your eyes; that can see that you’re about to break, you just need a little urging.
Other websites, take note.